Echo Communications, Inc.
New London, NH

Rates & Sizes
Distribution Area/
Guaranteed Circulation
an Ad
Printable Version
of Rates Brochure
Shopper 101
(Printable How-To)
Place Your Personal Ad
(Mail-in Form)

The Kearsarge Shopper®, launched in 1971, has become the #1 display advertising publication of the Kearsarge-Lake Sunapee Region. It is widely accepted among readers and advertisers as the principal source for current information on events, sales, products, services, real estate, and general information about the area. Published weekly, 51 times per year, in an easy to read, clean, black and white, magazine format, The Kearsarge Shopper® is distributed by direct mail to every postal address in 18 communities guaranteeing total market coverage for its advertising customers. We look forward to serving your advertising needs in the near future. Please call or request information - we'll be happy to answer your questions!

Terri Jones, Margie Kiso, and Sarah Hoke (L-R) prepare insertion orders and proofread ads for the next issue of The Kearsarge Shopper®. Our experienced and cheerful customer service staff are ready to answer any questions you may have and help you place your next ad.
Eleanor Thompson (foreground), Karen Magoon (middle right), Sandy DeLaat (middle left) and Alicia Clark (background) set type for 80% of the ads every week for The Shopper. Some advertisers also provide ad copy "camera-ready."

Jon Silva, Press Operator, prints The Shopper every week on a Heidelberg PM-74, 2-color perfecter press. This equipment was newly installed in June, 2005 replacing the old Heidelberg press after more than 220 million sheets of paper had been printed.

Selected Rates & Sizes

All rates* include typesetting and design and guaranteed distribution. Proofs are available on request, advance planning is required. We remind you of the deadline for ad copy is NOON on Wednesday prior to the publication date (add one week if a proof is required).

Please see our printable rates brochure


(7.625"x5" or 3.75"x10")

(3.75"x5" or 1.875"x10" or 7.625"x2.375")

(3.75"x1.125" or 1.875"x2.375")

* Other sizes and rates are available, please see our printable rates brochure. Discounts are available for four or more consecutive ad placements of the same size. Please give us a call or request further information so that we may tailor our service to meet your needs.

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Distribution Area / Guaranteed Circulation

The Kearsarge Shopper® is distributed weekly, by direct mail, to every address in the following 18 communities (17,700 Shoppers as of 12/11):

  • Andover
  • Bradford
  • Croydon
  • Danbury
  • Elkins
  • Georges Mills
  • Grantham
  • Guild
  • Newbury
  • New London
  • Newport
  • Potter Place
  • Salisbury
  • Springfield
  • Sunapee
  • Sutton
  • Warner
  • Wilmot

800 additional copies are distributed at 15 locations in the New London and Newport areas and Colby-Sawyer College.

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Placing an Ad


We prefer that you deliver, mail or fax your ad copy to us at 59 Pleasant Street, P.O. Box 2300, New London, New Hampshire 03257. Our fax number is (603) 526-6062. We can also accept computer discs and e-mailed PDF files. Call for more information or request further information and include your phone number on all correspondence.

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