The Shopper Publications Group creates, produces, and executes direct mail campaigns to solicit advertising on behalf of its clients; creates ad layout and page design, prints, binds and distributes unique advertising magazines for its clients; individually bills advertisers and manages receivables for The Kearsarge Shopper® and The Official Program Guide of the Annual League of New Hampshire Craftsmen's Fair.

As publishers, Echo Communications, Inc. controls all aspects of the publication through direct ownership. The Kearsarge Shopper® is a unique, weekly, display advertising publication averaging 68 pages per week, with guaranteed circulation by direct mail to over 17,500 postal addresses giving both for-profit and not-for-profit advertisers total market coverage in eighteen communities throughout the Lake Sunapee Region of New Hampshire.

In contrast to The Kearsarge Shopper®, being partners in publishing means Echo Communications, Inc. provides a comprehensive array of services to its publishing partners, facilitating the advancement of the organization's core business while at the same time providing a high quality, essential tool at virtually no cost to them.

Our current partner - The League of New Hampshire Craftsmen - controls the look and much of the content of their publications, and retains control of content for all supporting communications required to effectively solicit advertisers

Echo Communications, Inc. actively solicits advertising through direct mail and telemarketing, assists advertisers in design as needed, manages copy deadlines and the production schedule of the publication, bills advertisers individually, and manages the receivables after production is complete.

An added benefit to these partnerships is that together we have been able to foster and retain greater corporate and community support of these tremendous organizations beyond what any of us could have accomplished independently of each other.