The Shopper Publications Group creates, produces, and executes direct mail campaigns to solicit advertising on behalf of its clients; creates ad layout and page design, prints, binds and distributes unique advertising magazines for its clients; individually bills advertisers and manages receivables for The Kearsarge Shopper, the Capitol Center for the Arts Playbill, and The Official Program Guide of the Annual League of New Hampshire Craftsmen's Fair.

As publishers, Echo Communications, Inc. controls all aspects of the publication through direct ownership. The Kearsarge Shopper is a unique weekly display advertising publication averaging 72 pages per week, with guaranteed circulation by direct mail to over 13,000 postal addresses giving both for-profit and not-for-profit advertisers total market coverage in fifteen communities throughout the Lake Sunapee Region of New Hampshire.

Along with The Kearsarge Shopper, Echo Communications, Inc. owns the registered trade names for The Sugar River Shopper, The Upper Valley Shopper, The Three Rivers Shopper, and The Foothills Shopper - conceptually the same types of publications as The Kearsarge Shopper. They are planned for the Newport area, Lebanon-Hanover area, Franklin-Tilton area, and Hillsboro area respectively, but as yet remain un-published. We would welcome discussion with qualified partners about actively publishing these titles.

In contrast to The Shoppers, being partners in publishing means Echo Communications, Inc. provides a comprehensive array of services to its publishing partners, facilitating the advancement of the organization's core business while at the same time providing an essential tool at minimal cost to them. Our current partners - The Capitol Center for the Arts and The League of New Hampshire Craftsmen - control the look and much of the content of their publications, and retain control of content for all supporting communications required to effectively solicit advertisers. Echo Communications, Inc. actively solicits advertising through direct mail and telemarketing, assists advertisers in design as needed, manages copy deadlines and the production schedule of the guide or program, bills advertisers individually, and manages the receivables after production is complete. An added benefit to these partnerships is that together we have been able to foster and retain greater corporate and community support of these tremendous organizations beyond what any of us could have accomplished independently of each other.